Who are you Kitchener?

Self Identification Survey:
Unlike traditional demographic research typically done by other municipalities, the 2005 Environics survey used a unique research model to probe citizens' social values, including: your world view, expectancies, perceptions, habits of thought and attitudes.

Through analyzing this information, the results of the 2005 Environics survey showed that the city of Kitchener has six general segments of the population, made up of people with similar and related social values.

The city did not re-survey citizens about social values in 2009 however because these population segments were determined based on social values, the segments themselves are not likely to change because residents’ core social values generally don’t change over time. A growing population would mean however, that the number of residents within each segment may change.

What population segment do you belong to?

Take this quick quiz to find out!

Who-are-you? Population Segment Quiz

Keep in mind that these are general descriptions of each group - not a 100% match to each individual in that group. Some of the characteristics may not apply, but in general, does the description sound like you?

* Please note that this quiz may be less accurate than the original Environics survey, which was much longer.